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Programme Details 2013-2014

BUSINESS MANAGEMENT AND DIGITAL MEDIA
BSc Single Honours Pathway
Roehampton University Business School

PATHWAY LEADER: Dr Suzy Jagger, 020 8392 3641, s.jagger@roehampton.ac.uk

YEAR 1 (HE1) TUTOR: Rosie Cole, 020 8392 3722, r.cole@roehampton.ac.uk

For further information please contact the Department Administrators: Tom Barbanneau (level HE1 students), 020 8392 3440, thomas.barbanneau@roehampton.ac.uk and Victoria Thorpe (level HE2 & HE3 students), 020 8392 3440, victoria.thorpe@roehampton.ac.uk.

LOCATION: The modules in this programme are taught at the Roehampton Lane (Southlands College) campus unless otherwise stated.

PROGRAMME OUTLINE: Business Management and Digital Media is one of several single honours pathways available within the BUS suite of programmes taught at Roehampton. Specialised pathways (and named degrees) are available in Business Economics, Business Entrepreneurship, Business Management and Digital Media, Business Management and Retail Marketing, Marketing and Human Resource Management. Other related programmes include International Business and Marketing and Multimedia.

All first year students, except Marketing and Multimedia students, study a common set of modules. The common first year programme is designed to enable students, if they wish, to change pathway at the end of the first year, provided that they have successfully passed the corresponding compulsory module at level HE1, as indicated on their chosen pathway page (see individual pathway pages above).

AIMS: This programme aims to:

  • meet the need for adaptive, adaptable graduates with the ability to manage change;
  • empower students from a variety of educational backgrounds to fulfil their academic potential;
  • provide a wide number of core and elective modules equipping students with necessary skills, knowledge and understanding for a wide range of careers, including employment in business organisations or self-employment;
  • develop high level skills sets in specific media-related technological areas;
  • provide theoretical underpinning to concepts which support the use of digital media solutions for business;
  • develop students’ personal and interpersonal transferable skills;
  • provide students with opportunities for continuing intellectual development;
  • provide an academic basis for further study including that of business management and digital media at graduate level and/or graduate training.

LEARNING OUTCOMES: Students who successfully complete the programme will:

  • have a knowledge and understanding of the external and internal business environments;
  • demonstrate analytical skill through the identification, selection and interpretation of complex data;
  • be able to describe, analyse, synthesise, evaluate and apply theoretical models underpinning key business and management decision making processes in an international context;
  • show an understanding of organisational decision-making and have developed problem-solving skills;
  • be able to use relevant research and problem-solving skills through a variety of organisation based projects;
  • be able to identify and raise new, challenging issues in written, numerical and oral work acknowledging ethical considerations;
  • have enhanced interpersonal skills e.g. building relationships, maximising individual strengths, negotiating individual contributions to a group task to allow the pursuit of group goals and to foster individual and group effectiveness;
  • have effective intellectual autonomy, initiative and self-competence in learning situations;
  • have developed relevant personal transferable skills e.g. oral, written, analytical, problem-solving and time management skills applicable to a range of job opportunities including self-employment;
  • appreciate the importance of enterprise and entrepreneurial activity in both commercial and not-for-profit organizations;
  • evaluate visual design for relevant audiences, formulate conceptual design for relevant purposes and develop high quality design for specific media uses;
  • have gained a broad grounding across a number of subject specialisms to enable entry into postgraduate study and/or vocational training in relevant areas.


LEVEL HE1


Compulsory module
#BUS020C437Y - Creative Environment

Required modules
~BUS020C430Y - People and Organisations
~BUS020C434Y - Accounting for Organisations
~BUS020C436Y - Skills for Business
~BUS020C438Y - Principles of Economics
~BUS020C460Y - Marketing & Enterprise

Independent Study module
This module will only be available to students who have too few credits to progress during the academic year and are too late to register for conventionally taught modules. It cannot be selected as part of a normal programme of study at the beginning of the academic year and requires the Programme Convener's approval.
BUS020C425A or S or Y - Independent Study: Extended Review

Summer term HE2 level module
This module is offered following the examination period in the third term, after completion of Year One (HE1) modules, and is an opportunity to integrate and apply new knowledge and develop additional employability skills. It serves as a valuable introduction to work at HE2 level.
BUS020N545H - Integrated Business Case


LEVEL HE2


All compulsory modules (indicated with '#') must be taken at level HE2 in order to continue to level HE3. When choosing any HE2 modules, students should always note the necessary prerequisites listed in square brackets.

Compulsory modules
#BUS020N552A - Multimedia [prerequisite: BUS020C437Y]
#BUS020N553S - Website Design [prerequisite: BUS020C437Y]

Required modules
~BUS040N530Y - Managing Organisations
~BUS020N551A or S - Project Management

plus a BUS optional module to make a total of 120 credits from the list of optional modules below.

Optional modules
BUS020N532Y - Business Research
BUS020N533Y - International Business Environment [prerequisite: BUS020C430]
BUS020N540Y - Managerial Economics
BUS020N541Y - The European Economy
BUS020N543Y - Accounting Analysis and Decisions [prerequisite: BUS020C434]
BUS020N544Y - Introduction to Business Law
BUS020N560Y - Marketing Management [prerequisite: BUS020C460]
BUS020N561Y - Consumer Behaviour [prerequisite: BUS020C460/corequisite: BUS020N560]
BUS020N562Y - Marketing Research [prerequisite: BUS020C460/corequisite: BUS020N560]
BUS020N563Y - Entrepreneurship [prerequisite: BUS020C460]
BUS020N570Y - Retail Purchasing and Supply Chain Management [prerequisite: BUS020C460]
BUS020N581Y - Introduction to Human Resource Management [prerequisite: BUS020C430]
BUS020N590Y - International Business Environment [prerequisite: BUS020C430]

Independent Study module
This module will only be available to students who have too few credits to progress/graduate during the academic year and are too late to register for conventionally taught modules. It cannot be selected as part of a normal programme of study at the beginning of the academic year and requires the Programme Convener's approval.
BUS020N520A or S or Y - Independent Study: Extended Essay

Summer term HE3 level module
This module is offered following the examination period in the third term, after completion of Year Two (HE2) modules, and is an opportunity to integrate and apply new knowledge and develop additional employability skills. It serves as a valuable introduction to work at HE3 level.
BUS020X646H - Current Issues in Financial Services

Subject to satisfactory completion of first-year modules according to the above specifications, students who joined a Business School degree programme in academic year 2011-2012 have the possibility to transfer into the second year of any new programme in academic year 2012-2013, with the exceptions of Business Management and Digital Media and Marketing and Multimedia programmes.


LEVEL HE3


Students may select modules from a range of possibilities in order to obtain the required number of credits. All compulsory modules (indicated with '#') must be taken at level HE2 in order to continue to level HE3. When choosing any HE3 modules, students should always note the necessary prerequisites listed in square brackets.

Compulsory modules
#BUS020X654Y - Digital Marketing
#BUS020X655Y - 3D Animation
#BUS040X656Y - Digital Media Project

Required module
~BUS020X622Y - Ethics, Organisations and Society

plus any of the optional modules to make a total of 120 credits chosen from the list below.

Optional modules
BUS020X623S - Management Information Systems
BUS020X633Y - Corporate Strategy [prerequisite: BUS040N530 or BUS020N592]
BUS020X634Y - Managing Change and Innovation [prerequisite: BUS040N530 or BUS020N592]
BUS020X640Y - Capital Markets & Investment
BUS020X641Y - Economics & Government
BUS020X642Y - Corporate Finance [prerequisite: BUS020N543]
BUS020X643Y - Advanced Financial Accounting [prerequisite: BUS020N543]
BUS020X644Y - Corporate Collapse [prerequisites: BUS020N544/BUS020C435/BUS020C434]
BUS020X645Y - Accounting for Decision Making [prerequisite: BUS020N543]
BUS020X652Y - Cross Cultural Management [prerequisite: BUS040N530 or BUS020N592]
BUS020X657Y - Graduate Enterprise [prerequisite: BUS040N530 or BUS020N592]
BUS020X660Y - International Marketing [prerequisite: BUS020N560]
¬BUS020X661 - Leisure and Tourism Marketing [prerequisite: BUS020N560]
BUS020X662Y - Applied Marketing Communications [prerequisite: BUS020N560]
BUS020X663Y - Marketing for Non-profit Organisations [prerequisite: BUS020N560]
BUS020X670Y - Retail Theory and Practice [prerequisite: BUS020N560 or BUS020N570]
BUS020X671Y - Retail Issues and Applications [prerequisite: BUS020N560 or BUS020N570/corequisite: BUS020X670]
BUS020X672Y - Retail, Marketing and Consumer Law [prerequisite: BUS010C480S]
BUS020X681Y - Contemporary Issues in Human Resource Development [prerequisite: BUS020N581]
BUS020X682Y - Contemporary Case Studies in Human Resource Management [prerequisite: BUS020N581]
BUS020X683Y - Employment Law and Relations [prerequisite: BUS010C480S]

Work Placement module
This module aims to enhance students’ work-related skills and knowledge and thereby improve their employability. It can only be taken following agreement from the Programme Convener and is not available to students at enrolment.
BUS020X621Y - Work Placement

Independent Study module
This module will only be available to students who have too few credits to progress/graduate during the academic year and are too late to register for conventionally taught modules. It cannot be selected as part of a normal programme of study at the beginning of the academic year and requires the Programme Convener's prior approval.
BUS020X620A or S or Y - Independent Study: Report

Module annotations:
# - compulsory module (must be passed)
~ - required module (must be taken)
¬ - module not available in 2013-2014.

Notes:
a) Each module code consists of a three-letter module prefix denoting the programme it belongs to (eg BSS010C110A = Biosciences), the following three digits refer to its credit value (eg BSS010C110A = 10 credits), the single letter in the middle (eg BSS010C110A) denotes the module level (eg C = HE1, N = HE2, X = HE3), the last three digits denote its unique number (eg BSS010C110A), and the final letter denotes its suffix (eg BSS010C110A). The suffixes indicate the following: A - Autumn term, S - Spring term, H – Summer term/Summer intensive mode and Y - All year.

b) Individual module details can be viewed by clicking on each module code or using the "View all modules" link below for a complete list of module assessments and descriptions. Where an assessment has more than one component all elements must be passed, unless individual module assessment details state otherwise.

Related Programmes:
BUSINESS MANAGEMENT AND ACCOUNTING
BUSINESS MANAGEMENT AND RETAIL MARKETING
HUMAN RESOURCE MANAGEMENT
INTERNATIONAL BUSINESS


View all modules

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Disclaimer: The information presented in these pages is as far as possible accurate at the date of publication. However, the Senate of Roehampton University reserves the right at any time to amend any of the information herein, or to withdraw any programme or module at its discretion and without liability. Roehampton cannot be held responsible for any inaccuracies, errors or omissions.

 
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