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Programme Details 2015-2016
BUSINESS MANAGEMENT AND RETAIL MARKETING
BSc Single Honours Pathway
Roehampton University Business School
PROGRAMME CONVENER(S): Dr Haytham Siala, 020 8392 3481, firstname.lastname@example.org
For further information please contact the Department Administrators: Beverley Woodbridge (level HE1 students), 020 8392 3440, email@example.com, or Thomas Barbanneau (level HE2 & HE3 students), 020 8392 3440, firstname.lastname@example.org.
LOCATION: The modules in this programme are taught at the Roehampton Lane (Southlands College) campus unless otherwise stated.
PROGRAMME OUTLINE: The Business School offers several single honours pathways available within the BUS suite of programmes, taught at Roehampton. Specialised pathways (and named degrees) are available in Business Management, Business Management and Accounting, Business Management and Digital Media, Business Management and Economics, Business Management and Entrepreneurship, Business Management and Retail Marketing, Human Resource Management, International Business, Marketing, Marketing and Multimedia, and Accounting. The common first year programme is designed to enable students, if they wish, to change pathway at the end of the first year, provided that they have successfully passed the corresponding compulsory module at level HE1, as indicated on their chosen pathway page (see individual pathway pages above).
AIMS: This programme aims to:
- meet the need for adaptive, adaptable graduates with the ability to manage change;
- empower students from a variety of educational backgrounds to fulfil their academic potential;
- provide a wide number of core and elective modules equipping students with necessary skills, knowledge and understanding for a wide range of careers, including employment in business organisations or self-employment;
- develop students’ personal and interpersonal transferable skills;
- provide students with opportunities for continuing intellectual development;
- provide an academic basis for further study including that of business and management at graduate level and/or graduate training.
LEARNING OUTCOMES: Students who successfully complete the programme will:
- have a knowledge and understanding of the external and internal business environments;
- demonstrate analytical skill through the identification, selection and interpretation of complex data;
- be able to describe, analyse, synthesise, evaluate and apply theoretical models underpinning key business and management decision making processes in an international context;
- show an understanding of organisational decision-making and have developed problem-solving skills;
- be able to use relevant research and problem-solving skills through a variety of organisation based projects in retail marketing;
- be able to identify and raise new, challenging issues in written, numerical and oral work acknowledging ethical considerations;
- have enhanced interpersonal skills e.g. building relationships, maximising individual strengths, negotiating individual contributions to a group task to allow the pursuit of group goals and to foster individual and group effectiveness in retail marketing environments;
- be computer literate and appreciate the use of IT applications, including e-learning, in the organization;
- have effective intellectual autonomy, initiative and self-competence in learning situations;
- have developed relevant personal transferable skills e.g. oral, written, analytical, problem-solving and time management skills applicable to a range of job opportunities including self-employment;
- appreciate the importance of enterprise and entrepreneurial activity in retail organisations;
- have gained a broad grounding across a number of subject specialisms to enable entry into postgraduate study and/or vocational training in retail marketing areas.
Compulsory and Required modules
The list of compulsory and required modules may change when we review and update programmes. Below is a list of the compulsory and required modules currently offered.
Not all optional modules will necessarily be offered in any one year. Below is a list of modules which have been offered in the past.
A - Marketing and EnterpriseRequired modules
S - People and Organisations
S - Accounting for Organisations
A - Creative Environment
A - Principles of Economics
S - Business Data AnalysisIndependent Study module
This module will only be available to students who have too few credits to progress during the academic year and are too late to register for conventionally taught modules. It cannot be selected as part of a normal programme of study at the beginning of the academic year and requires the Programme Convener's approval.BUS020C425
Y - Independent Study: Extended ReviewSummer term HE2 level module
This module is offered following the examination period in the third term, after completion of Year One (HE1) modules, and is an opportunity to integrate and apply new knowledge and develop additional employability skills. It serves as a valuable introduction to work at HE2 level.BUS020N545H
- Integrated Business Case
All compulsory modules (indicated with '#') must be taken at level HE2 in order to continue to level HE3. When choosing any HE2 modules, students should always note the necessary prerequisites listed in square brackets. Students who are going abroad for the Spring semester will complete 60 credits and this will include any Autumn compulsory modules.Compulsory modules
S - Managing Operations
A - Marketing Management
A - Marketing Research
S - Retail Purchasing and Supply Chain Management
A - Managing Organisationsplus
optional module to make a total of 120 credits from the list of optional modules below.Optional modulesBUS020N533
A - International Business Environment [prerequisite: BUS020C430
S - Project ManagementBUS020N553
S - Website Design [prerequisite: BUS020C437
]Independent Study module
This module will only be available to students who have too few credits to progress/graduate during the academic year and are too late to register for conventionally taught modules. It cannot be selected as part of a normal programme of study at the beginning of the academic year and requires the Programme Convener's approval.BUS020N520
Y - Independent Study: Extended Essay
Students may select modules from a range of possibilities in order to obtain the required number of credits. All compulsory
modules (indicated with '#') must be taken at level HE2 in order to continue to level HE3. When choosing any HE3 modules, students should always note the necessary prerequisites
listed in square brackets.Compulsory modules
Y - Corporate Strategy
A - Consumer Behaviour [prerequisites: BUS020C460/BUS020N560
A - Retail Theory and Practice
S - Retail Issues and Applicationsplus
40 credits from the optional modules to make a total of 120 credits chosen from the list below.Optional modules
Please note that in order to qualify for the Chartered Institute of Marketing (CIM) Dual Award
select one of BUS020X660Y or BUS020X662Y from the list of optional modules below. (See level HE2 for CIM prerequisites.)BUS020X622
Y - Ethics, Organisations and SocietyBUS020X630
Y - Business ProjectBUS040X631
Y - Business Dissertation BUS020X652
Y - Cross Cultural Management [prerequisite: BUS020N531 and BUS020N592
A - Digital MarketingBUS020X660
A - International Marketing [prerequisite: BUS020N560
Y - Applied Marketing Communications [prerequisite: BUS020N560
]Professional Practice Placement
This module aims to enhance students’ work-related skills and knowledge and thereby improve their employability. It can only
be taken following agreement from the Programme Convener and is not available to students at enrolment.BUS020X625
Y - Professional Practice Placement ModuleIndependent Study module
This module will only be available to students who have too few credits to progress/graduate during the academic year and are too late to register for conventionally taught modules. It cannot be selected as part of a normal programme of study at the beginning of the academic year and requires the Programme Convener's prior approval.BUS020X620
Y - Independent Study: Report
# - compulsory module (must be passed)
~ - required module (must be taken)
¬ - module not available in 2015-2016.
a) Each module code consists of a three-letter module prefix denoting the programme it belongs to (eg BSS010C110A = Biosciences), the following three digits refer to its credit value (eg BSS010C110A = 10 credits), the single letter in the middle (eg BSS010C110A) denotes the module level (eg C = HE1, N = HE2, X = HE3), the last three digits denote its unique number (eg BSS010C110A), and the final letter denotes its suffix (eg BSS010C110A). The suffixes indicate the following: A - Autumn term, S - Spring term, H – Summer term/Summer intensive mode and Y - All year.
b) Individual module details can be viewed by clicking on each module code or using the "View all modules" link below for a complete list of module assessments and descriptions. Where an assessment has more than one component all elements must be passed, unless individual module assessment details state otherwise.
View all modules
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Disclaimer: The information presented in these pages is as far as possible accurate at the date of publication. However, the Senate of Roehampton University reserves the right at any time to amend any of the information herein, or to withdraw any programme or module at its discretion and without liability. Roehampton cannot be held responsible for any inaccuracies, errors or omissions.